Sponsor

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SPONSOR ASKS: What public service programs evoke strong audience Atlanta
Bait. ... For example, WBZ recently scheduled a saturation public service
announcement campaign on behalf of the Big Brother Association of Boston who
was recruiting new members. ... between the ages of five and 17 Programs based
on public need backed by showmanship and promotion in the metropolitan
Boston area.

Marketing The Public Sector

Author: Seymour H. Fine
Publisher: Routledge
ISBN: 135150682X
Size: 66.80 MB
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The council is a private, nonprofit organization that conducts public service
campaigns promoting social causes. Under its ... The campaign was carried out
through newspapers, magazines, television and radio announcements. ... Some
might fear that I am describing the world of “Big Brother,” where there will be
some form of centralized marketing plan with do-good messages delivered from
one place to ...

Jet

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Size: 22.84 MB
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... by promoting 1984 Los Angeles Games by making speeches, television and
radio ads, public service announcements ... Summer Olympics With Jeffrey
Osborne's 'We're Going All The Way as their theme, Jackie Joyner and her big
brother, ...

Jet

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Size: 32.98 MB
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Kool And The Gang Aid Big Brothers-Sisters The famed recording group Kool
and the Gang has been designated as the ... The group will promote the program
through national appearances, public service announcements and benefit events
.

Billboard

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Size: 30.40 MB
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Third was won by WSYR, NBC outlet in Syracuse, N, Y. Well-Rounded Promotion
Judges granted KMBC the nod In the ... Public service-wise, KMBC runs an
outstanding Big Brother Club activity, slanted for children and including such
giveaways as calendars, bookmarks and balloons. ... co-operation with agencies,
merchandising displays, store interiors, local advertiser contact, teaser
announcements.

Beer And Wine Advertising Impact Of Electronic Media

Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications, Consumer Protection, and Finance
Publisher:
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Size: 20.22 MB
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... for Public Service Announcements and Programming Regarding Alcohol
Consumption and Misuse, and H.R. 1901, a Bill to Provide for a Study Regarding
the Radio and Television Advertising and Promotion of Alcoholic Beverages as
Well as Other Media, and for Other ... of so-called counter-advertising for beer
and wine, we must be prepared to also deal with "Big Brother" opening "
Pandora's Box.

Agriculture Rural Development And Related Agencies Appropriations For Fiscal Year 1999

Author: United States. Congress. Senate. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, and Related Agencies
Publisher: Government Printing Office
ISBN:
Size: 57.83 MB
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USDA's Food Safety and Inspection Service (FSIS) is working with the Chef and
Child Foundation, the philanthropic arm of the American ... for such youth
organizations as the Boy and Girl Scouts, Big Brothers/Big Sisters, YMCA of
America, and the Boys and Girls Clubs. ... plot-related public service
announcement on the television show Party of Five that promoted food recovery
and provided viewers with ...

Billboard

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Size: 65.79 MB
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Howard O'Donnel, promotion man for Seaway Distributors, toured the Pittsburgh
station with Fields. .... We have people who belong to the Big Brothers, Chamber
of Commerce, Lions, Symphony League, Ad Club, Sales Executive Club, Public
Relations Round ... We use very few canned public service announcements.

Community Technical And Junior College Journal

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Size: 68.90 MB
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... of State, County, and Municipal Employees; American Lawyers Auxiliary;
American Legion; Big Brothers/Big Sisters of ... Five Hollywood celebrities have
completed a series of television announcements promoting California community
college enrollment and high school retention. ... Santa Barbara (CA) City College
(SBCC) produced the 30-second public service announcements under a special
 ...